In 2022, Google updated its E-A-T guidelines to include an extra “E”—” Experience”.

But what does this mean for your SEO efforts?

In this guide, I’ll cover:

• What E-E-A-T actually is
• Its core elements
• The different levels of E-E-A-T according to Google’s Quality Rater Guidelines
• The best ways for you to improve your site’s E-E-A-T

My aim is to tell you everything you need to know about Google E-E-A-T and how to make it work for you.

Let’s go!

What Is E-E-A-T?

Before we talk about E-E-A-T we need to take a look at E-A-T.

E-A-T first made an appearance in Google’s Quality Rater Guidelines way back in 2014.

Google’s Quality Rater Guidelines are a set of instructions given to evaluators known as “Quality Raters”. These evaluators use the guidelines to assess the quality of Google’s search results.

The guidelines also help Google’s algorithm understand what constitutes good and relevant content.

The acronym E-A-T stands for expertise, authoritativeness, and trustworthiness. Google uses these criteria to assess the quality and credibility of content and sites.

So, what do expertise, authoritativeness, and trustworthiness

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