Shoppers in 2025 aren’t impulse buyers — they’re cautious, they do their research, and they’re harder to win over. That’s the message from Commerce Insights: Cracking the Code on the Modern Consumer, a new report from Woo and Klaviyo that doubles as a guide to help agencies and freelancers optimize their WooCommerce sites. The survey of more than 6,000 consumers across the US, UK, Canada…

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