Finix, a relatively new payments company with big ambitions and Stripe in its sights, has launched a new plugin for WooCommerce that promises fast setup, flexible payment options, and transparent pricing. The plugin is available now in the WordPress.org plugin directory, but with only 10+ active installs, it’s still very early days.

The plugin allows WooCommerce merchants in the United States and Canada to accept major credit cards, ACH transfers, Apple Pay, and Google Pay. It supports classic and block-based checkout experiences, and includes sandbox testing, automatic webhook handling, and a customizable checkout experience.

Finix offers interchange-plus pricing and next-day payouts, with the option for same-day payouts. The plugin also lets merchants monitor transactions from either the WooCommerce or Finix dashboard and includes tools for managing disputes and ACH returns. A detailed breakdown of Finix’s pricing for merchants,

including processing subscriptions and fees, is available on the company’s website.

“WooCommerce powers millions of stores from small family-run shops to fast-growing online brands. They need payments to just work, to adapt to their business and grow with them,” a Finix spokesperson told The Repository, framing the plugin as a simpler, more transparent option for merchants fed up with rigid tools and opaque pricing. 

“We heard those challenges loud and clear, so we built a Finix plugin for WooCommerce to give them something better: fast payouts, transparent pricing, and powerful features. No developers needed,” the spokesperson said. “That’s how we win in a crowded market: by making payments an enabler of growth, not a barrier. And that difference becomes critical as merchants scale and demand more from their payments stack.”

Founded in 2020, Finix started out selling payments tech to other businesses before announcing plans to become a payments facilitator in 2022. It officially became a processor in 2023 and raised $75 million in Series C funding in 2024. Following the fundraise, CEO Richie Serna wrote on the Finix blog that the company was building products for both experienced developers and storeowners with no technical experience.

“If Stripe is building for developer-centric startups, Square for micro-merchants, and Adyen for multinational enterprises, Finix is building for the 22M businesses without development teams that still want leading payment technology to better serve their customer needs,” he said. “Today, over 60% of our customers utilize our no-code tools.

Cracking WooCommerce, the world’s most popular ecommerce platform, won’t be easy. Woo’s WooPayments plugin on WordPress.org has over 800,000 active installs, while its PayPal and Square plugins have 700,000+ and 80,000+ respectively. Automattic’s Stripe plugin also has 700,000+, and Mollie’s plugin has 100,000+.

All five are also listed in the WooCommerce Marketplace — a distribution channel Finix isn’t planning to tap, according to a spokesperson. 

Whether the company can convince WooCommerce merchants to look beyond the usual suspects remains to be seen. For now, it’s one more player in a crowded field, but with funding, focus, and, it seems, a long game in mind.

The post Finix Launches WooCommerce Plugin, Enters Crowded Payments Field appeared first on The Repository.