16 Key Affiliate Marketing Statistics for 2024

This is a complete list of recent affiliate marketing statistics every marketer needs to know in 2024.

So if you want to find data and facts on:

• Affiliate marketing spending
• Affiliate marketing adoption
• Affiliate marketing return on ad spend
• Popular affiliate networks

You’ll love the list of up-to-date stats on this page.

Here’s a summary of what you’ll learn:

Affiliate Marketing Spending Statistics

In 2024, affiliate marketing is booming, with spending reaching new heights.

This section presents key statistics to show just how much businesses are investing in this growing area, and what that means for the future of marketing.

• Worldwide annual spending on affiliate marketing is estimated to reach $14 billion – eMarketer
  

• Annual affiliate marketing spending in the US alone reached $8.2 billion, showing a 10.8% year-over-year increase – Statista
• Around one third (33%) of marketing professionals plan large increases for their affiliate marketing budget in the next 12 months.

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