Why you should use your focus keyphrase in your introduction

When you write a post or page, we advise you to use your focus keyphrase in your introduction. Why? In short: Mentioning your focus keyphrase in your introduction makes it easier for readers and search engines to find your content. And figure out what it’s about. In this post, we’ll explain in depth why mentioning this is so important. And we’ll also tell you how Yoast SEO, our WordPress plugin as well as our Shopify app, can help you!

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Did you get a red or orange light for the keyphrase in the introduction assessment in Yoast SEO? Here, we explain what the check does, and how you can improve your introductions and get a green light.

What is a focus keyphrase?

A focus keyphrase is a phrase that you want your post or page to rank for.

Let’s say you want to write a post about how to make a sourdough starter. To find the optimal keyphrase, you’ll need to do some research and discover what people are looking for and what words they’re using. This will increase your chances of getting found. FInally, you might end up with a keyphrase like “make sourdough starter”. Then, when people search for instructions on how to make it, they might find your post in

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