The SEO checklist for beginners

SEO is a HUGE thing – and who doesn’t love a checklist? Although SEO work is never done, there are many things you can simply cross off the list to ensure you’re optimizing your website not just for people but for Google as well. Want to work on your site’s SEO? Check out these things so you know where to start.

Content, content, content!

SEO is about optimizing your content so it’s helpful for users, and, therefore appears at the top of search results for relevant keywords you want to rank for. Making sure that if someone searches for a term you want to rank for, you actually end up on that first page. That’s why you should focus on two very important things: keyword research and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Let’s talk about those a bit more.

Keyword research

Before you can start optimizing your website, it’s crucial to know what you’re optimizing for. Let’s say you own an online store for climbing equipment. You sell tape, brushes, bags, and shoes. Before you can start ranking, you need to think about what kind of words your audience uses to describe these things. Because if you’re

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