Pro Pricing Update Slashes Features in the Essential Plan for New Customers

Elementor, the most popular website builder plugin for WordPress with more than 5 million active installations, has announced major changes coming to the features included in its Elementor Pro Essential subscription plan.

The plan will still include the Theme Builder along with access to 50+ Pro widgets, basic marketing tools, and the Form widget, but it will shift other more advanced features to the more expensive pricing tiers:

“Going forward, when you purchase the new Elementor Pro Essential, you will have all the features you need to create a complete basic website, and also gain access to new features that will be part of the Essential plan,” Elementor Senior Product Marketing Manager Gabriella Laster said. “For more professional capabilities like the Popup Builder, e-commerce features including PayPal button, Stripe button, and the full WooCommerce Builder or collaboration tools like Notes or the Role Manager, you will need to upgrade to the Advanced plan or higher.”

The changes, which are detailed in a comparison chart in the announcement, will be rolled out on December 4, 2023. It will not affect existing subscribers or other subscription plans: