Microsites vs Multisites: Which One Is Best and Why?

Do you want a more effective way to manage multiple sites?

When using WordPress your two main options are going to be creating a microsite or using the built-in multisite feature.

The option you choose depends on your needs and ultimate goals for your project.

Below we’ll explore WordPress microsites vs multisites in-depth, so you can decide which route is going to be the best for your website needs.

What are WordPress Microsites?

Microsites are a relatively new concept in the WordPress ecosystem. To make things simple, microsites are part of an existing website that uses a separate domain and content.

They share the same WordPress site installation and will be managed from the same WordPress dashboard.

Essentially, a user will type in a separate URL to visit a section of your website. This can include a unique layout, content, navigation, and design, and are generally pretty focused.

To a visitor, it will appear as if it’s a totally separate site.

There are a lot of reasons to use microsites, but here are some of the most common:

  • Creating a small site to target a new audience with a product or service
  • Creating a site that serves

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