Integrating your video strategy with your blog strategy

While we live in a video world, blogs aren’t going anywhere. As Cindy points out in her post about the future of blogging in a video-obsessed world, there’s still space for blogs and written content in a world dominated by short-form videos. As TV hasn’t precipitated the demise of books or newspapers, there is room for written and video content in web marketing. Let’s find out how to integrate your video and blog strategies.

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A different experience

The core distinction between video and online writing is consumer experience. Written content requires active participation from the reader. They must determine which sections to focus on and at what pace to take the information.

Video is a more passive form of consumption, where the creator determines the running time and controls the experience. You can’t skim-read a video. It also plays across conceptual, visual, and aural faculties, whereas text only connects with us on a conceptual level.

In today’s mixed-media world, the best use of blogs and videos is an integrated strategy. In such a strategy, each form influences the other and works together.

There are a few ways you can think about getting started.