Color Psychology Facts and Statistics

Welcome to our roundup of color psychology facts.

Color is a design element that creators often overlook, but it can have a big impact on the way people react and respond to your content. 

Color psychology is the study of how color affects people’s emotions. It can help inform designers, marketers, and brands about which colors are the best to use in certain designs. 

In this article, we’ll provide some important color psychology facts and statistics relating to popularity, color associations, and more that can help you get to grips with using color in your content. 

Let’s get started with some of our top color psychology facts.

Color psychology facts and statistics (top picks)

• 60% of people accept or reject new products based on color
• 62%-90% of initial impressions are based on color alone
• The most popular color overall is blue
• The least popular color overall is orange
• Blue is mostly associated with trust and security
• Blue

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