Brainstorm Force Invests in LatePoint Bookings and Appointment Scheduling Plugin

Brainstorm Force, makers of the popular Astra theme, has invested in LatePoint, a commercial booking and appointment scheduling plugin for WordPress. LatePoint is used on 21,000 websites to enable bookings for small businesses, such as salons, therapists, doctors, spas, and fitness studios. It also supports a growing library of add-ons for further customizing the booking experience.

“This is a strategic investment, primarily made to begin integrating LatePoint into our products and offer it to our customers,” Brainstorm Force CEO Sujay Pawar said.

“Thousands of businesses build their websites with our Astra theme and Starter Templates every day. Many of these businesses could benefit if they were able to get bookings for their services from the websites they built. So, this investment allows us to offer a deeply integrated booking and appointment solution to these customers.”

ZipWP, the AI WordPress website builder product the company recently launched, will be utilizing LatePoint in the websites that are generated with appointment booking and scheduling features. Brainstorm Force also plans to integrate LatePoint features into its Spectra page builder, which is based on Gutenberg and has more than 600,000 active installs. Spectra will be updated

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