Managing a website may soon feel less like wrangling the backend of WordPress and more like having a conversation with a coworker.

This month, Hostinger is launching Kodee, a chat-based AI assistant built into the WordPress admin. Available on Business and Cloud plans, Kodee lets users handle tasks like editing content, updating WooCommerce inventory, managing plugins, or checking sales simply by typing a request into a chat box.

Kodee is powered by the Model Context Protocol (MCP), an open standard developed by Anthropic to help AI agents interact with software and take action. Open-sourced in late 2024, MCP has gained traction across the AI industry and is now showing up inside WordPress. Both Hostinger and Elementor are using it to build agentic AI assistants that go beyond merely offering suggestions.

“Most WordPress users don’t want to mess with plugins, maintenance, or admin panels — they just want their site to work and grow,” said Marco Chiesi, Head of WordPress at Hostinger. “Kodee, powered by MCP, is our solution for site owners. It lives right inside WordPress, understands what you need, and takes action through a simple chat.”

A demo on the Kodee landing page shows a user asking it to update product information, then switching to the frontend to view the change. The assistant is activated during onboarding for Hostinger customers and doesn’t require a separate plugin or setup process.

“MCP-powered Kodee represents a major leap forward, not just for Hostinger, but for the entire WordPress ecosystem,” said Saulius Lazaravičius, Hostinger’s VP of Product. “We’ve moved beyond support-based AI to autonomous agentic AI that runs your site on command.”

Chiesi added that Kodee was designed not just for pros, “but especially for beginners who often feel overwhelmed by WordPress.” He said the team’s vision also includes Web2Agent, another MCP-based tool that would let site visitors interact with websites through AI.

“Kodee assists site owners. Web2Agent supports their customers,” said Chiesi. “This dual approach — Kodee assisting site owners and Web2Agent supporting end-users — is how we’re truly transforming the web experience for everyone.”

Elementor is also gearing up to launch its own agentic AI plugin for WordPress. The company recently started teasing Angie, an AI engine that executes real tasks inside WordPress. It works across Elementor, Gutenberg, WooCommerce, and Advanced Custom Fields, and can create pages, publish content, or launch sales. Early access is now open.

“At Elementor, we’re always working on incredible products and features that transform how WordPress websites are built,” posted Gabriella Laster, Product Marketing Director at Elementor, on LinkedIn this week. “Right now, we’re working on something I’m truly excited about: Angie, our new Agentic AI plugin for WordPress. I’ve had a front-row seat watching it come together, and I can honestly say, it’s going to change the game.”

Elementor is also building a developer SDK for Angie. Built on MCP, it allows plugin developers to register their own tools and make them available to the assistant. The SDK runs in the browser and communicates with WordPress via REST API, without requiring an external server.

That means developers can expose plugin features, like a page analyzer or inventory tool, and define how Angie should use them. The SDK includes example code, input validation guidance, and best practices for working securely with WordPress.

While the WordPress AI Team continues to focus on building out infrastructure for WordPress, including an MCP adapter, Abilities API, and a set of AI building blocks, Hostinger and Elementor are among the first companies to ship agentic AI assistants aimed at everyday users.

Together, Kodee and Angie offer a preview of what site management in WordPress might look like next: fewer clicks, more prompts, and assistants that get on with the job.

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