In our most recent update, Yoast SEO 22.1, we are pleased to announce significant enhancements in our generative AI features. This improvement allows our Yoast SEO Premium customers to benefit from more advanced AI-generated meta descriptions and titles. This also means that you, our customers, will benefit from better support for languages other than English.

Why titles and meta descriptions matter

These seemingly modest input boxes play a very important role on your website. They convey to Google, and the end user scanning the SERP results what they can expect to find on the other side. Despite your efforts in crafting meticulous titles and meta descriptions, Google may opt to substitute its version if it deems it more effective. Consequently, there’s no assurance that your carefully written content will take center stage. Our plugin, however, empowers you with the best tools to maintain control and maximize your chances of being prominently featured.

With that in mind, you might ask, “So it is important to make sure that meta descriptions and titles are as attractive as possible to the viewer and Google, right?”. The answer is yes and no. Yes, you need attractive meta titles

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