The other day, I was searching the web and came across a WordPress blog post about code refactoring. Nothing newsworthy there, but something jumped off the page and caught my attention, maybe because the iThemes-SolidWP rebrand has dominated my thoughts for nearly a year: proper justification and clear rationale.

Proper justification and clear rationale,1 one of the sniff tests that code refactoring must pass to be considered a valuable use of resources. 

That’s what I want to share with you: The justification and rationale behind the SolidWP product enhancements and our decision to focus on products that form a solid foundation

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