URL parameters are strings of text added to a URL that modify website content and functionality. Or collect data on customer behavior. You can identify URL parameters as text strings following a “?” in a website’s URL.

Here’s an example that shows how URL parameters tailor the user experience:

robojan.gumroad.com/l/CFmodeling?layout=discover&recommended_by=staff_picks

The example URL consists of the following elements:

• Base URL
• ? (Start of URL parameters)
• URL parameters

In this URL, there are two parameters:

1. layout=discover: Specifies the page layout to use, which is the discover layout
2. recommended_by=staff_picks: Indicates how the user discovered the page, with “staff_picks” being the recommendation source

But the big question is:

Why should this matter to you?

That’s what we’ll cover in this post, including:

• How URL parameters affect marketing and SEO
• Google’s perspective on URL parameters
• Tips to avoid common issues with URL parameters

How Do URL Parameters Work?

URL parameters change a page’s content or behavior without

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