You might have been hearing more and more about it in the last few years: inclusive language. But what do people mean by it exactly? Is it a new thing? And why should you think about it when writing web copy? Find the answer to all of these questions in this post. We’ll do some myth-busting too!

Inclusive language

First things first: What is inclusive language? Inclusive language is language that avoids terms that might exclude marginalized groups of people. Typically these are terms that perpetuate prejudice, stigma, or erasure. Inclusive language favors alternatives over these terms that are less likely to be experienced as harmful or exclusionary. At the same time, these alternatives aim to keep the intended meaning.

Advocates of inclusive language generally strive for a more inclusive society. Language is an important aspect of society and it’s known to have the power to normalize ideas or beliefs. Therefore avoiding terms that imply sexist, racist, ableist, or otherwise biased ideas, can make more people feel genuinely part of society.

Some examples of inclusive alternatives

As this may sound complicated, let’s show some examples to demonstrate how

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