When it comes to increasing organic traffic, on-page optimization plays a crucial role.

You want to rank for one major keyword for every post you publish. Here’s where focus keywords come into play, which can be included in prominent places, such as;

• Title tag
• Heading
• Image alt text
• Subheadings, etc

Here’s the thing: include one PRIMARY focus keyword for each blog post you create. 

In this guide, we’ll discuss;

• What are the focus keywords?
• Focus keyword examples with best practices
• Benefits of choosing focus keyphrases and more

Are you ready? Let’s jump into the details.

What is a Focus Keyword?

A focus keyword is the PRIMARY keyword phrase or topic you want your webpage to rank for in search engines like Google.

It is the single most important keyword around which your content should be optimized.

There are many optimization plugins, such as Rank Math SEO, Yoast SEO, All in One SEO, etc, that can help you write about a primary topic (i.e. Focus Keyphrase) as well as secondary terms (Additional Keyphrases).

Here’s what it looks like (in Rank Math);

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