Serving images in next-gen formats is designed to address the limitations and challenges posed by traditional image formats, such as JPEG and PNG. Their primary focus is to improve image quality, reduce file sizes, and enhance flexibility for a wide range of applications.

These formats represent a pivotal shift in handling and sharing visual content. They promise high-quality images with reduced file sizes and increased versatility, making them indispensable in various sectors, including web development, digital marketing, and multimedia content delivery. As technology advances, these formats are likely to play a vital role in reshaping the landscape of digital imaging.

This blog discussed next-gen formats in detail and the steps to serve images in these formats on your WordPress site. Keep reading to find out more.

What Are Next-Gen Formats in WordPress?

As content creators seek to optimize their websites for faster loading times, next-gen image formats have become a valuable tool in achieving this goal. They are divided into two types: AVIF and WebP.

AVIF

AVIF format is well-suited for developers looking to optimize page loading speeds and reduce data usage while

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