You’re driving, so you can’t use your phone. But you really need to know when the next Marvel movie is coming out. What do you (and 52% of people) do? You use voice search! Voice search, or voice-to-text search is supposedly the next big thing. Let’s find out if that’s true, and if it’s good or bad news.

What is voice search, or voice-to-text search?

It’s in the name: instead of using a keyboard to search online, you use your voice. But this isn’t possible without a program or handy search assistant like Google or Alexa. They convert your voice into text, then use that prompt to fulfill your request. A voice search could sound like this: “Hey Google, how many people live in Wijchen?” 

(The answer is 40,951 as of 2019).

Are people using more voice-to-text search?

Let’s look at some numbers. A study by Uberall found that 21% of people were using voice search on a weekly basis. A HubSpot survey found that 74% of people had used voice search within the last month. And last but not least: almost 50% of people are

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