Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience.

In this guide, I’ll tell you:

• Exactly what CTR is and why it’s important,
• How to calculate it,
• What’s classed as a “good” CTR,
• How to track it,
• How to improve it,

And much more!

So, let’s dive right in.

What Is CTR?

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

For organic CTR, an impression occurs when a link appears in the search engine results page (SERP) due to its relevance to a user’s search query.

Paid CTR refers to any traffic you receive as a result of a paid promotion. For example, if a user lands on your site after:

• Clicking on a Google text ad or Shopping ad
• Clicking on a display

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