Making sure your WordPress site ranks well on search engines is critical for any online marketing strategy. Many Search Engine Optimization (SEO) factors affect the positioning of your posts and pages in search results. Backlinks can be one of the most confusing but also one of the most crucial.

When used well, they can lend authority to your site and offer higher rankings in Search Engine Results Pages (SERPs). However, you could seriously damage your site’s reputation and visibility if you don’t have a solid backlink strategy.

This post will explain backlinks and why they’re important for SEO. Then, we’ll offer guidance on how to use them properly. Let’s get started!

An Introduction to Backlinks

Backlinks refer to any link that points towards your website. They’re also known as ‘inbound’ links or ‘incoming’ links. Typically, we refer to links outside your domain or ‘external’ when discussing backlinks. However, they can also be ‘internal’ – links from one page on your site to another.

Imagine you have a client that runs a fashion blog. If a popular fashion magazine links to one of its articles about the latest trends, that’s an example of a typical backlink. On the other hand, if

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