Nowadays, it’s easy to run a blog. Simply head to your generative AI tool of choice, insert a prompt, and you’re good to go. But is it really that simple? Spoiler: no. Generated content isn’t as original as something you’ve written yourself. And there’s another thing AI doesn’t take into account: accessibility. 

With over 100 million users, ChatGPT is an AI tool that most people know and use. And it’s easy to see why: within seconds, you can be a content writer too. No need to hire other people, which means you can spend your valuable money on other aspects of your business.

Except that’s not really how it works. A computer isn’t human. It doesn’t know your audience the way you do. You might prompt it to sound hip and relatable for people between 18 and 25 who are interested in gaming, but how nuanced will that text be? 

Besides, there’s one thing generative AI tools can’t help you with: accessibility. 

Know your audience – no, really

Did you know that 1.3 billion people have a disability? That’s 16% of the global population. Chances are at least some of your audience has

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