In the SEO world, we all spend a LOT of time optimizing our content.

But did you know that optimizing your site’s images is also super important?

Well, let me tell you all about it.

In this guide I’m going to cover:

• Exactly what image SEO is
• Its benefits
• My 15 top tips for optimizing your images
• How to use various tools to identify issues with your site’s images
• How to optimize your images for Google Lens

By the end, you should fully understand why image SEO is crucial for your site and how it can help to improve your rankings both on the SERPs and on Google Images.

Understanding Image SEO & Its Benefits

If you use a lot of images on your site, good – you should be. Humans are visually-oriented creatures and nothing grabs our attention quite like an engaging image. In fact, according to Optinmonster, online content that contains images receives up to 94% more views than content without them.

Simply put, you need to include images in your content to engage users and boost your rankings.

So, how do you ensure images contribute to your SEO efforts? Well, that’s where image SEO comes in.

Image SEO involves optimizing your images

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