How do I optimize videos for various platforms and screen sizes?
One of the challenges with video marketing today is optimizing your content for distribution across multiple platforms, all presenting content in very different ways. What works well on YouTube will not automatically translate to TikTok. Even within platforms, there are different format options, e.g., YouTube shorts vs videos, Instagram posts vs stories. At least for some of your videos, you must consider how to transpose from one platform and format to another. Always consider the types of screens on which your audience will watch the videos.
You can present videos on your website in any aspect ratio or size. Your audience will watch these on various desktop and mobile devices.
However, if you want the videos indexed and visible in a Google search, it’s best to stick to the typical 16×9 widescreen aspect ratio. Using the Yoast Video SEO for WordPress plugin, you can stipulate a thumbnail and additional structured data to ensure your videos generate traffic.
In addition, it’s vital to ensure videos on your website are responsive so that they scale with the rest of the page and present nicely on phones and tablets without half the thumbnail moving off-screen. If you use a paid hosting platform
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